Z3 Project 2022 Marketing and Promo Video

Part 3 of the video marketing campaign created for the December 2022 Z3 Project conference in Palo Alto, CA. The strategy, which we designed during the pre-production phase, hit three major milestones ramping up to the December event:
• a re-cap of the previous event
• a save-the-date reminder for the upcoming conference
• a call-to-action for ticket sales

What's the takeaway? Your marketing and sales strategy should be integrated into your video production from the onset. Don't wait until you have the content to begin thinking about how your business will use it. Of course, stay flexible, be willing to adapt to changing market demands and customer needs, and remember that the magic happens in the editing room where anything becomes possible.

Communicating Pandemic Safe Practices to Your Customers

If you are a customer-facing business during these uncertain times of the pandemic, you must be communicating to your customers and clients what you are doing to keep them safe and how you are doing it. Here is a COVID-19 safety Safe Practices video I produced for McKenzie Dental. In 2-minutes, we cover their entire process, from welcoming patients at the door to social distancing during dental procedures. More than merely describing the process, we convey it visually with beautiful imagery and editing.

www.chasnoffmedia.com. Right now, every business must be communicating to its clients how it plans on keeping them safe during the COVID-19 pandemic – especially healthcare firms. And what better way than a video! We produced this Safe Practices video for McKenzie Dental of Welches, OR so that they could walk their patients through its health screening process and safety procedures.

COVID Response Videos

We’ve been busy creating content for our clients that focuses on how they are responding to the COVID-19 pandemic crisis and what they are doing for their customers during these uncertain time. Here are a couple samples produced for Camp Ramah in Wisconsin, an overnight summer camp, and Solomon Schechter Day School, a private school in Chicago.

www.chasnoffmedia.com. Due to the global pandemic, many businesses have been forced to close and have come upon financial hardship. We are collaborating with these companies to produce fundraising content and other outreach media to help them survive and thrive. Here is a video that was produced for the Camp Ramah in Wisconsin Emergency 2020 campaign.

Camp Ramah in Wisconsin Emergency Fund 2020 fundraising campaign video

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www.chasnoffmedia.com. We produced this video using Zoom footage provided by our client, Solomon Schechter Day School of Metropolitan Chicago. As a recruitment video for potential new families, the purpose of the video was to clearly communicate how the school effectively responding to the COVID-19 pandemic and continued to unite the community even after families were forced to stay at home.

Solomon Schechter Day School COVID-19 Response video and marketing video.

Congratulations to our client Dwell Well with Jess

Chasnoff Media would like to congratulate Jessica Brunt of Dwell Well with Jess, for being featured in April’s edition of Portland Monthly as one of Portland’s top realtors! Here’s a little 30-second video we did to celebrate her accomplishment and share the news with her clients.

https://www.chasnoffmedia.com. We created this 30-second video to help our client, Dwell Well with Jess, celebrate its accomplishment of being featured in April’s edition of Portland Monthly as one of Portland’s top realtors and share the news with its online audience.

Stages Indoor Cycling Product Video Launch

This week saw the wrap of a big project produced for Stages Indoor Cycling. After months of collaboration between Chasnoff Media and the Stages marketing, sales, and creative teams, we completed the new product video for their Solo indoor bike. The creative process included scripting the voice over, storyboarding, production on location at the Portland Bay Club, and post-production, where we were able to integrate some incredible footage shot by their marketing and sales teams from around the globe.

www.chasnoffmedia.com. We worked with the Stages Indoor Cycling marketing and sales teams over the course of several months to produce this new Stages Solo product video for both their US and international markets. We shot new video on-location in Portland. We leveraged existed footage shot from different countries around the world. We worked tirelessly in post-production to craft a product video that not only clearly communicates the bike's key components and points of differentiation, but also speaks to Stages' brand identity and culture.

Teamwork. Idea-sharing. Adaptation. From the first rough cut to the final, this video took on a life of its own and organically evolved to both tell the Stages Indoor Cycling story and clearly promote the product. From the director’s perspective, I wanted to ensure that the video conveyed all of the key elements relevant to the product, which were essential from a marketing and sales perspective. However, I also wanted to communicate through the visuals, editing, and overall story, the company’s strong culture, brand value, and key differentiators. If you put this video side-by-side next to some of the competing brands, you’ll find that it communicates a different energy and grittiness.

Big thanks to the Stages marketing team and everyone involved. It’s always exhilarating working with all of you!