https://www.chasnoffmedia.com. What does it mean to be a leader in the industry? How does a company become a leader? In this episode from the Stages Indoor Cycling Behind the Brand Series, CEO Jim Liggett discusses the role of innovation at the company and in the cycling industry in general.

What an awesome collaboration with Stages Indoor Cycling on their Behind the Brand series. The series examines the nuances of the company’s strategy, vision, superior product lineup, and more exciting things to come. This video snippet is from our interview with CEO Jim Liggett. Had such a great time working on this project!