METRICS
Business by the numbers. Understanding the impact of video integration.
- Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch. (internet Retailer, April 2010)
- Professionally produced video optimized for e-commerce outperforms user-generated [amateur] video by 30%. (Comscore 2012).
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer, 2012)
- Video is a driver of consumer confidence. Consumers are willing to watch videos 60% of the time they are found and 52% of consumers report that they are less likely to return a product after viewing a video. (Website Magazine, 2012)
- Retail site visitors who view video stay two minutes longer, on average, and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
- Nearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device. (Adobe Mobile Consumer Survey 2012)
- Video in email marketing has been shown to increase click-through rates by over 96%. (Implix 2010 Email Marketing Trends Survey)
